Service networks represent a building of everyday
use but less definite. As part of the special edition of Service Network
Business Marketing Management, we provide an overview of different ways of
understanding service networks, especially from business perspective and
service marketing systems. We provide our own definition of service networks
and introduce three different conceptual lines. These lines are used to
describe the various articles in the special edition. Discussing a promising
research agenda concludes our argument.
A service network is defined as "two
or more companies and / or organizations that, in the customer's eyes, are
responsible for providing a fully connected service experience" (Tax et
al., 2013, p. 455). Thus, a service network is a unique type of network that
builds on the foundations of a fluidly connected service delivery system in
which multiple organizations can choose to collaborate to deliver more value to
the customer (Tax et al., 2013; Henneberg et al., 2013; Peronard and Brix,
2017). To date, research in the service network literature has been separated
into three branches, which include
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